The Waterside centre has partnered with the Imps on a long-term agreement, with the two iconic Lincoln locations coming together to drive community engagement within the city.
Nestled in the heart of Lincoln city centre, Waterside offers an unrivalled shopping and leisure experience, offering a fantastic selection of leading retailers.
Whether you're looking for the latest fashion trends, stylish footwear, beauty essentials, or cutting-edge technology, you'll find it all under one roof at the Waterside.
Head of commercial Bobby Copping said: “We’re delighted to have partnered with a key stakeholder in the city and are looking forward to working together closely to bring exclusive offers and promotions for Imps fans.”
Mary-Jane Booth, Waterside centre manager, said: “We’re thrilled to become an official partner of Lincoln City FC, bringing Waterside closer to fans and the matchday experience.
“Through our partnership, fans will benefit from exclusive discounts at Waterside retailers, as well as the chance to meet Imps players at the centre.
“The club’s values, to be innovative, forward-thinking, sustainable and community-focused, closely mirror our own, as we strengthen our connections with the city and local community. Look out for Waterside branding the next time you visit the LNER Stadium, as we join fans to cheer on the Imps!”
Interested in becoming a commercial partner of Lincoln City? Email commercial@theredimps.com.
You can learn more about Waterside Shopping Centre by visiting their website, here.