City have strengthened the club’s senior leadership team with the appointments of Bobby Copping as chief commercial officer and Dan Seaborne as chief operating officer.
The appointments recognise the contributions both have made since joining the Imps and provide continuity as the club continues to develop its operations off the pitch.
Copping joined City as head of commercial in July 2025 and has played an important role in the significant progress made away from the pitch over the past year. This included leading on the agreement of a landmark 10-year stadium naming rights for the ProAmpac Stadium.
He will oversee partnerships, marketing and communications, digital, ticketing, retail and fan engagement, bringing the club’s key commercial and supporter-facing functions together under his leadership.
A former professional footballer, Copping graduated through the academies at Norwich City and Bury before joining Peterborough United. A head injury forced him to retire from playing at the age of 19, after which he embarked on a successful career on the commercial side of football.
Copping has continued to develop his business and commercial expertise through a range of industry qualifications. He holds an MBA in Football Business & Management from the Sports Business Institute of Barcelona and an MSc in Sports Directorship from VSI Executive Education. He is also currently completing a Level 6 Diploma in Chartered Sales Professionalism with the Institute of Sales Professionals.
Seaborne, who joined the club in November 2025 as chief operations officer, has seen his role enhanced to become chief operating officer.
Having been part of the team which has delivered a the impressive stadium upgrades this summer, he will now oversee the club’s operations and safety functions alongside hospitality and events.
He also brings extensive experience from professional football, having enjoyed a 13-year playing career which included spells with Southampton, Charlton Athletic, Bournemouth, Coventry City and Exeter City.
Seaborne has also built significant experience within the hospitality industry. At the age of 28, he took over the running of an underperforming hospitality venue and oversaw a successful turnaround, developing it into one of the strongest-performing sites nationally from an EBITDA perspective.
Both appointments form part of City’s commitment to recruiting and developing best-in-class talent throughout the organisation, while strengthening the club’s leadership with people who combine specialist expertise with strong football and business backgrounds.
Chief executive Liam Scully said: “Bobby and Dan have both made a significant impact since joining the football club and these appointments recognise the expertise, leadership and drive they have brought to their respective areas.
“We have made considerable progress off the pitch over the past 12 months, but we are clear that there is much more we want to achieve. Building a strong and ambitious leadership team is fundamental to delivering those plans.
“Bobby and Dan understand football, understand our club and, importantly, understand the standards and ambitions we have for Lincoln City. Their appointments give us continuity while further strengthening our senior leadership structure as we continue to grow the club in a sustainable way.”