Ticketmaster Sport will continue as Lincoln City’s official ticketing partner, extending its deal to ensure supporters enjoy a seamless ticketing journey and an enhanced match experience driven by innovation.
Through this longstanding collaboration, Ticketmaster Sport has introduced forward-thinking solutions like the Away Ticketing feature, which improves accessibility for supporters and streamlines operations for staff.
This functionality allows the home team to allocate ticket inventory for the visiting club, providing away fans with digital QR codes while sharing minimal data for reconciliation. Lincoln City was the first partner to adopt this system, which is now widely used across EFL clubs.
With this long-term extension, Ticketmaster Sport and Lincoln City will continue developing new and innovative ways to enhance the matchday experience at the LNER Stadium, ensuring a smooth and modern ticketing process for all.
Rob Noble, head of club services at Lincoln City, said: “The introduction of e-tickets for away fans has transformed the experience for both the club and our supporters, reducing admin and improving accessibility. Positive supporter feedback highlights the ease of purchasing tickets and memberships through the platform and we’re excited to continue working with Ticketmaster Sport to enhance the fan journey and maintain Lincoln City’s reputation for innovation."
Chris Gratton, managing director at Ticketmaster Sport, added: “This partnership with Lincoln City is a great example of how close collaboration over time creates the best experience for fans. We want to keep building on that, bringing fresh, innovative ticketing solutions to the club and its supporters. At Ticketmaster Sport, we’re always pushing forward, and extending relationships like this highlights the strength of our technology and our commitment to UK sport."
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