OXEN Sports have agreed a five-year extension to its technical kit partnership with Lincoln City Football Club.
The agreement continues a strong relationship between the two organisations until the end of the 2030/31 season, with OXEN delighted to remain part of the club’s journey as City look ahead to an exciting chapter in the Championship.
Since partnering with the Imps, OXEN has worked closely with the club to manage and help transform and strengthen its retail operation, delivering a complete overhaul of the club shop, online store, product ranges, kit launches and supporter retail experience.
As part of the new agreement, Lincoln City will now retake full control of its retail operations, with OXEN continuing as the club’s official technical kit partner.
The move marks a natural next step in the partnership, with OXEN having helped put the foundations in place for the club to take the retail operation forward under its own management.
OXEN Sports CEO Lee Jenkinson said: “We’re incredibly proud to be extending our partnership with Lincoln City for another five years.
“It has been a brilliant seven years working alongside the club during a hugely exciting period, both on and off the pitch.
“When we first came in, there was a clear opportunity to help reshape and improve the club’s retail operation, and our team has worked tirelessly to support that process.
"From product development and kit launches to the online store and the overall supporter experience, we’re proud of the progress that has been made.
“The time is now right for the club to take that operation back in-house and drive it forward themselves, while we continue to focus on delivering high-quality technical kit and apparel for the players, staff and supporters.
“We’re looking forward to the next chapter together and are excited to continue supporting Lincoln City as they move into the Championship.”
Lincoln City CEO Liam Scully said: “We would like to thank OXEN for the work in helping us improve and develop our retail operation.
“Their support, expertise and commitment have helped put the club in a much stronger position, and we now feel the time is right for Lincoln City to take full control of the retail operation and build on those foundations directly.
“This new five-year agreement allows us to continue our partnership with OXEN as our official technical kit partner, while also giving the club greater control over an important area of the business.
“We are grateful for the role OXEN has played in setting us up for success and look forward to continuing the relationship as we enter an exciting new chapter in the Championship.”
The extended partnership will see OXEN continue to supply Lincoln City’s playing, training and replica kit ranges.