Lincolnshire-based food and drink gifting business IMP & MAKER have agreed a new three-year partnership with City.
Founded with a passion for making food and drink gifting modern, IMP & MAKER curates exceptional food and drink into memorable gift experiences designed to be enjoyed in the here and now - gifts that are opened, shared, used and remembered, rather than left forgotten at the back of a cupboard., IMP & MAKER has established itself as a modern gifting business with strong roots in Lincolnshire.
Those local connections are key to the new partnership, with the business keen to build relationships within the Lincolnshire community and work alongside organisations that share its ambition and values.
The partnership brings together two organisations with strong Lincolnshire connections, with IMP & MAKER's family-led approach and commitment to the local community aligning closely with the club's own position at the heart of the county.
City's chief commercial officer Bobby Copping said: “We’re delighted to welcome IMP & MAKER as a new three-year partner of Lincoln City.
“They are a fantastic Lincolnshire business with a brilliant product and a real passion for the local community, so it’s great to bring together two organisations with such strong local connections.
“The team have shown huge enthusiasm for the football club and what we’re trying to achieve, and we’re really looking forward to working closely with them over the next three years.
IMP & MAKER CEO and founder, Sarah Louise Fairburn, said: “For me, this partnership is about so much more than simply putting the IMP & MAKER name alongside Lincoln City Football Club.
“It gives us a fantastic platform to showcase our brand and products, but the real value goes much deeper. It is about becoming part of an incredible community of Lincolnshire businesses, entrepreneurs and like-minded people, building genuine relationships and working alongside a club whose values resonate so strongly with our own.
“There are so many parallels between building a successful business and building a successful football club. It takes ambition, resilience, hard work, teamwork and the determination to keep pushing forward.
“Our roots are firmly here in Lincolnshire, so this partnership feels particularly special. My four children are huge Lincoln City supporters, IMP & MAKER is very much a family business, and there is something brilliant about bringing together IMP & MAKER, the modern way to give food and drink, with the Lincoln City Imps.
“We are incredibly proud to be a corporate partner of Lincoln City Football Club and genuinely excited about what we can achieve together.”