Bobby Copping has joined City as head of commercial - as the club heads into an exciting era off the field.
Bobby joins from Peterborough United, where he led the commercial team after being forced to retire from his playing career in 2021 while just 19 after suffering two mini seizures.
His impressive post-playing career already includes time as general manager of Peterborough United's women's team and roles within the commercial team.
He is co-founder of the Bobby Copping Foundation and a personal development mentor with League Football Education - helping young players coming through.
City's chief growth and innovation officer Jason Futers said: "Bobby brings a remarkable breadth of experience and is a really exciting addition to our team.
"He has an outstanding track record of delivering commercial growth, focusing on developing close relationships with our club partners and delivering massive value.
"While the initial focus is very much on exploring opportunities for the coming season, Bobby has exciting ideas for fan engagement and strategic commercial growth over time, so we’re delighted to welcome him at such a progressive time for the club."
Interested in working with us? Email commercial@theredimps.com