Long-standing diamond partners and local potato business Branston will continue to sponsor the front of City’s home, away and third kits for the 2026/27 Sky Bet Championship campaign.
This will be the fifth season in a row that Branston’s branding will take pride of place on City’s jerseys, as the club prepare for their first Sky Bet Championship campaign in 61 years.
The Lincolnshire-based company are one of the major suppliers of potatoes to the most popular supermarkets across the UK and also sponsors the Legends Lounge - one of the most premium places to enjoy a matchday from at the LNER Stadium.
Head of commercial Bobby Copping said: “We’re absolutely delighted to see Branston on the front of our shirts for another season, as we prepare for what is an eagerly anticipated and incredibly exciting season in the Sky Bet Championship.
“Branston are a fantastic local business, who we have built a fantastic partnership with over the years, and we’re very proud that they will be continuing on the journey with us.”
Jim Windle, CEO at Branston, said: “It is fantastic to be partnering with the Imps for a fifth consecutive season – sponsoring all three playing kits, home and away, and also the Legends Lounge at the stadium.
"We are very proud to see players and fans alike wearing the Branston name on the famous home shirt and our Nanna Tate brand on the away kits. It has been brilliant to see the team performing so well over the past few years - wishing the Imps all the very best for the exciting season ahead!”