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University of Lincoln extend diamond partnership

12 July 2023

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The University of Lincoln will be continuing their support of City by becoming the front of shirt sponsor of the new 23/24 away shirt.

The university have extended their diamond partnership with the Imps which will see their logo adorned on the new away shirt.

The University of Lincoln have been sponsors of the popular fan village and were also seen on the front of City’s unique white and teal third shirt last season.

Their sponsorship of the University of Lincoln Stand has also helped the club to facilitate the Blue Light and armed forces ticket offer to help make watching the Imps more accessible.

The Imps have already launched their home and goalkeeper shirts for the new campaign, with the away shirt also set to be revealed in the coming days.

City’s director of sales Andrew Whitham said: “Our relationship with the University of Lincoln continues to grow and the support they have provided since becoming partners can be seen right across the club.

“We have worked closely with them on a number of projects in recent years which have seen their students complete placements with us in communications, first-team and academy settings. 

“The club and university also collaborate in other areas such as recruitment and marketing, which has helped to add value to both parties. 

“We are delighted to have them on the front of our new away shirt and look forward to continue working with them moving forward.”

Prof Neal Juster, vice chancellor of the University of Lincoln, added: "The University and the football club are important contributors to and influencers of economic and social activity in the region. We have a shared sense of responsibility to our community. We are extremely proud of the University’s ongoing association with Lincoln City FC. Our long-lasting commitment to the partnership is bearing fruit for both organisations.  

“The club benefits from the University’s expertise and facilities, and in turn our students are afforded brilliant opportunities to gain experience in a professional sports environment, with many of our graduates going on to work for the club in a variety of roles." 

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