Logicool have become platinum partners of the club and will sponsor the sleeves of City’s 23/24 shirts.
Formed in 2008 and offering over 300 years combined industry experience, Logicool is a technically biased and customer focused specialist distributor of heat pump systems.
The unusual challenge Logicool recently faced is controlling the sales of the market-leading heat pumps to qualified and reputable installers.
Despite selling the heat pumps for fifteen years, Logicool found themselves in a unique position where they were at times refusing sales to installers and homeowners in instances where they felt that the proposed heat pump would not satisfy the heating demands of the property.
Logicool have since launched Easy Heat Pumps, an online platform which allows homeowners to engage directly with the company and benefit from their experience and knowledge for free.
As part of the new partnership Easy Heat Pumps’ logo will appear on the sleeves of City’s 23/24 shirts for the entirety of the new campaign.
Logicool’s managing director, Karl Richardson, and Imps fan of 44 years said: “This new platform will give the homeowner an opportunity to discuss whether a heat pump is the correct choice of heating for their property.
“Following a conversation with a select group of genuine and experienced product experts, the homeowner will be able to make an informed choice for their property with no added influence from a salesperson. Should they remain interested in the technology, we will offer a free service where we put them in touch with reputable, qualified and professional installers.”
Richardson also believes that the opportunity to partner with the Imps was the right platform to enable the launch of the new initiative. He continued: “Lincoln City is a club very close to my heart, but putting emotion to one side, I genuinely believe that this is one of the most professional, progressive, forward thinking and community driven clubs in the UK. I am over the moon to be able to launch this new initiative in partnership with Lincoln City Football Club.”
City’s head of commercial, Adam Chantrey, added: “We are thrilled to be working with the team at Logicool and to announce that Easy Heat Pumps’ logo will appear on the sleeves of first team playing kits for the 23/24 campaign.”