Lincolnshire potato business Branston Ltd will be featured on the front of City's home shirts for the rest of the season in an extension of the partnership between the club and the company.
The company has its roots firmly in the local area, with their base in the bustling village of Branston, just six miles away from the LNER Stadium.
They have been trading for more than 50 years, and wash, grade and pack more than 350,000 tonnes of potatoes every year as they supply major supermarkets such as Tesco.
Simon Telfer, Branston's HR director, said: "We’re delighted to be partnering up with Lincoln City FC. The club has such a fantastic record of community engagement across the county and beyond.
"To see our company name on the players’ shirts is a great honour and we’re looking forward to supporting them through their upcoming matches."
Adam Chantrey, head of commercial at the Imps, added: "We're really pleased to start working with Branston, a significant local employer, and I'm sure many of their employees will be fans of the club.
"I'd like to welcome their directors and staff who are at Saturday's game as guests of the club. I'm sure there is much more to come from our partnership."