Lincoln City have partnered with road marking and circuit specialists, Lincs Lining Ltd.
The Lincolnshire-based company has become a bronze partner with the club and has aided thousands of businesses with road marking and white lining, ranging from car parks and airfields to warehouses, sports courts, and race circuits.
Company director, Dominic Revill, said: “Being born and bred in Lincoln, it gives me immense pride and satisfaction to support my local club.
“9 years ago, when I decided to start Lincs Lining Ltd, I modelled my company’s colours on the red, white, and black of the Imps. Having lived all my life in Lincoln and bringing my family up in the city, the opportunity to help support the Imps was too good to turn down.
“Watching the rise over the past few years fills me with great excitement of what the future can bring to the City of Lincoln!”
The head of commercial at the Imps, Adam Chantrey, added: “Dominic is clearly a passionate advocate of the club and to form a partnership with his company is testament to that.
“I am certain the relationship will be of great value to both parties and I am excited for this partnership to grow in years to come.”