Buildbase will be the next company to feature on the front of the Imps’ home shirts this season - starting with Saturday's visit of Accrington Stanley.
The builders merchant are long-standing partners of the club for several seasons.
Buildbase's regional managing director Justin Scarborough said: "We've done a few bits and pieces over the past five years - we entertain more than 20 customers in the Buildbase Legends Lounge every game which is great for us.
"Getting to this point with our name on the front of our shirt is the pinnacle of what we've been driving to.
"We have a very strong branch network across the area, Buildbase sponsor the FA Vase and FA Trophy so working with a growing club like Lincoln City has been a natural fit for us."
Andrew Whitham, director of commercial affairs at the Imps, added: "We have a great relationship with Justin and the team at Buildbase, it's a relationship which fits well for both parties.
"The kit looks great with their logo on their front and it's a great reward for the continued backing they've shown the club over recent years."
