Software Europe reveal new Imps away shirt and a new name

Software Europe, HR and finance cloud technology company today confirmed their renewed sponsorship with Lincoln City FC by exclusively unveiling the new away kit.

At the same time comes the announcement that Software Europe will be re-branding to Selenity; with the official re-brand launch to happen at the end of July.

Selenity's Chief Executive Officer, Neil Everatt commented, “The last year has been amazing for both the football Club and the city and we’re excited to unveil the new away shirt.” adding “Our new name better represents where the company is today and our vision for the future. It clearly shows that we are changing as a company by expanding our technology offerings, pushing into new markets, and providing a more defined vision for our colleagues and customers as the company continues to evolve and innovate.”

Ritchie Bates, Commercial Director at Lincoln City commented, “We are delighted to have the continued support of Selenity going into our first season back in the EFL. We are extremely privileged to have such a fantastic relationship with the whole team at Selenity and in particular Neil and Deb. The team at Selenity have been amazing in supporting the Club and hopefully this will continue for many more seasons. Lincoln City Football Club and myself look forward to our continued partnership going into a very exciting season.”

Selenity have expanded their support to the Club by donating their newly appointed Sports Scientist a new laptop. Neil added “We love technology and continue to innovate and deliver ground-breaking technologies so it made sense to help the Club with a new laptop as they gear up for the new season in the Football League.”

Additional company information:
Today the company provides its cloud-solutions to over 400 companies globally with a 67% market share within the NHS. Selenity's re-brand represents its successful and on-going transition to a company well beyond its reseller and legacy heritage. Today the company competes in key growth markets that include business expenses and HR case management.

Deborah Saunby, Sales and Marketing Director added "We've used the term 'SEL' internally for many years ["Software Europe Limited" abbreviated] and felt the new name better represented who we are and what we do. The re-brand comes at a pivotal time for Selenity as we continue to challenge and disrupt the world of HR and finance, bringing new technologies to the market and continuing to update and improve our existing products to meet rising customer expectations.

For more information please contact the marketing department on 01522 881300.