Fan engagement from the boardroom
Lincoln City’s board have a vision to be a club fans can be proud of with a mission to retain and grow the fanbase by forging a strong emotional connection through our values, quality of communication and by delivering positive experiences.
Fan engagement is a key element of the football club and we are always looking to maintain and improve two-way dialogue between supporters and the club, working together to drive the club forward and be as transparent and open with communication as we can be.
In the summer of 2023 the club’s board approved the role of a Fan Engagement Director (FED), with David Lowes taking on the role.
The key responsibilities of the FED are...
- Steering the Fan-Led Review working group from recommendation through to implementation.
- Liaising with the Red Imps Community Trust to align strategy and plans as holders of the golden share.
- Membership of the Fan Advisory Board (FAB) with a focus on effectiveness.
- Encouraging a culture of fan engagement throughout the club
- Ensuring true representation of our fanbase in engagement
- Annual Fan Engagement Plan (FEP) presented to board*
- Preparation, presentation, and communication of an annual board Fan Engagement Report, outlining the engagement activities undertaken and key issues / concerns raised from fans in that season.
- Summary statement on fan engagement for annual report
- Support a communication approach that is transparent, informative, accurate and timely.
- To learn and to develop our approach to fan engagement.
Lincoln City have two supporter representatives on the board to represent the wider supporter base in the boardroom who are Phil Scrafton and Amanda-Jane Slater.