Welcome to the brand guidelines of Lincoln City Football Club (including Lincoln City Foundation and Academy).
Please see this document for our full brand guidelines. If you have designed a document which needs approval please email it to media@theredimps.com with clear information on the deadline for sign-off.
Brand guidelines
Primary - Lincoln City FC
This version of the Imp arcs back to the LCFC fan favourite logo used during the 1990s. It was reintroduced as the main club logo ahead of the 2024/25 season following a vote of supporters.
Elements of the logo when scaled up provide striking angles and sharp edges, to add an element of flair while also providing a sense of mystery.
This horizontal version of the logo should be used wherever a landscape art board or working area makes using the primary brand mark difficult.
Colours
The primary colours used within the Lincoln City FC brand are Loyal Red and Brilliant White. These form the Lincoln City FC crest and should be used for background colours, important typographical and pictorial elements.
There is also a small range of secondary colours and more neutral colours, which can be used to support the primary colours where appropriate.
Fonts
Anton is a typeface which compliments the Lincoln City FC crest and should be used as a main headline font.
Robot should be used alongside Anton as our main body font.
For Adobe Creative Cloud users these are available in Adobe Fonts, for all other users we reccomend downloading from Google Fonts.
Anton - Adobe Fonts (for Creative Cloud users)
Documents & assets
Below are a number of editable documents which can be used throughout the club.
If you have requests for further documents please email media@theredimps.com giving a clear indication of the timeframe needed for creationn.
