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Imps recognised for Family Excellence

17 May 2022

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City have been recognised for their approach to social media as part of the EFL's Family Excellence award after the Imps were again recognised for their welcoming approach to families.

The Imps are one of 65 EFL clubs to achieve Family Excellence status for the 2021/22 season, recognising the continuous improvement and best practice in family engagement and efforts to attract and retain young fans of the future.

City were also praised as one of the top-three clubs in the EFL for their use of social media to provide information with and engage with families.

Given the particularly challenging set of circumstances faced during the Covid-19 pandemic, EFL clubs have worked hard to ensure supporters have been welcomed back safely this season, while exploring new and innovative ways to continue to boost the matchday experience for youngsters and families.

Now in its 14th year, the Family Excellence scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.

The scheme sees each EFL club receive two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve Family Excellence status.

EFL chief executive Trevor Birch said: “I would like to congratulate the record number of clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans, so it’s great to see so many clubs excelling in this area.

“Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games."

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