Lincoln City Football Club

Lincoln City Football Club Privacy Policy

Our contact details

Name:                          Lincoln City Football Club Company Limited

Address:                       LNER Stadium, Sincil Bank, Lincoln, LN5 8LD

Phone Number:            01522 880011

Data Protection Officer: Richard Parnell

E-mail:                         rpar@theedimps.com

1. Introduction

Lincoln City Football Club Company Limited (“LCFC”) takes your privacy very seriously and is committed to protecting your personal data and handling it responsibly.

This privacy policy sets out how we use, look after and store the personal information collected from you.

We collect information whenever you interact with us and this interaction includes but is not limited to when you attend a football match or any other event at the LNER Stadium, when you use our website, when you buy a ticket, when you buy merchandise, or just get in touch with us.

LCFC is a data controller. This means that we are responsible for deciding how we hold, use and store personal information about you. We are required under the data protection laws to notify you of the information contained in this privacy policy.

We may update this at any time so please check back at any time to view any changes.

It is important that you read this policy, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using your personal information.

2. Data Protection Principles

We will comply with all relevant data protection law including the General Data Protection Regulation (GDPR). This requires that the personal information we hold about you must be:

• Used lawfully, fairly and in a transparent way;
• Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes;
• Relevant to the purposes we have told you about and limited only to those purposes;
• Accurate and kept up to date;
• Kept only if necessary for the purposes we have told you about; and
• Kept securely. 

3. What type of information we have

Personal data, or personal information, means any information about an individual from which that person can be identified, whether directly or indirectly. It does not include data where the identity has been removed (anonymous data).

There are also "special categories" of sensitive personal data which require a higher level of protection.

We collect, use, store and transfer some of your personal data from your interactions with us, for example when you purchase tickets, attend a football match or other event at the LNER Stadium, when you complete forms at an event or online, or when you email or phone us.

We take reasonable care to keep your personal information secure and to prevent any unauthorised access or use of it.

The personal data we collect from you includes:

• Your name, date of birth, address, email address, phone number, gender, and the contact details of a third party in the event of an emergency when you purchase tickets, enter competitions or send any enquiry to LCFC;
• Your payment card and address details;
• Your marketing preferences, including any consents you have given to us or third parties;
• Information about your use of our website and social media;
• Your communications with us (for example, by email, social media, events or enquiries);
• Information about your attendance at the LNER Stadium, such as football matches and other events;
• Photo and video footage taken at football matches and other events held at the LNER Stadium, as all parts of the stadium are covered by CCTV (we will only do this if you are over 13 years of age and you have provided your consent or you have provided consent by default under our Ground Regulations);
• Our ticket provider links with our data analytics provider and lets us know if you have purchased a ticket for a football match or other event; and
• Our data analytics provides us with insights from data sets about our supporters.

We may also ask for your relevant health information, which is classed as special category personal data, for the purposes of your health, wellbeing, welfare and safeguarding.

4. How we collect the information and why we have it

We typically collect personal information from you through the TicketMaster ticketing system (https://www.eticketing.co.uk/imps) when purchasing tickets for matches  or events online, via the web browser when you email us at any point on the LCFC EFL Digital website (www.weareimps.com) and where you login to register your interest in any competitions you enter via our social media.

We will only use personal data for any purpose for which it has been specifically provided. We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Under the GDPR, the lawful bases we rely on for processing this information are as follows:

(a)     Your consent. You are able to remove your consent at any time. You can do this by sending an email to rpar@theredimps.com. 

(b)    We have a contractual obligation. Where we have a contract with you we will rely on the contractual provisions in order to process your personal data. This may include:

• Processing membership forms and payments;
• Organising matches;
• Sending out match or Club information and updates;
• Sharing data with coaches, managers or officials to run training sessions or enter events; and
• Sharing data with leagues we are in membership of, county associations and other competition providers for entry in events.

(c)     We have a legal obligation. We are legally required to process your personal data in cases where we need to comply with a legal obligation to which LCFC is subject under UK or EU Law. This may include:

• Responding to requests by government or law enforcement authorities such as HMRC; or
• Local council safety requirements to collect CCTV footage.

(d)    We have a legitimate interest. We process your personal data when necessary to pursue our legitimate interests in the following:

• Enforcing ticket terms and conditions;
• Processing job applications;
• Legal claims, compliance, regulatory and investigative matters including using incident reports and CCTV footage to protect the security of spectators and staff and pass information to law enforcement agencies;
• Responding to comments or complaints;
• Issuing receipts for purchases made;
• Checking/verifying credit or debit card details in order to process transactions or prevent fraudulent activity;
• Analysing your engagement with us to help tailor information we send to you;
• Sharing data with committee members to provide information about club activities, membership renewals or invitations to social events; and
• Sharing data with third party service or facility providers.

You have a right to object to any processing that we undertake for our legitimate interests. 

5. What we do with the information we have

We will only use your personal information when the law allows us to. If you opted-in to receive information and offers from us and our partners (for example by giving consent on one of our competition or registration forms) then we will provide any offers or information to you by email, phone/SMS or post.

Most commonly, we will use your personal information in the following circumstances:

• Where we need to perform the contract we have entered with you.
• Where we need to process the orders that you have placed with us.
• Where we need to administer your account with us.
• Where we seek feedback on the products and services that we provide.
• Where we need to notify you of changes to our products and services.
• Where we send you information about other products or services that you have specifically requested from us.
• Where we need to comply with a legal or regulatory obligation.
• Using incident reports cards and CCTV to investigate any issues arisen on a matchday/event and ensure the security and safety of our fans and staff.
• We may need to process a job application or respond to an enquiry about a possible job with us.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

We may also use your personal information in the following situations, which are likely to be rare:

• Where we need to protect your interests (or someone else's interests).
• Where it is needed in the public interest or for official purposes.
• Where we may detect crime within the stadium.

6. How we store your information

We have put in place appropriate technical and security measures to protect the security of your personal information. Details of these measures are available upon request. Third parties will only process your personal information on our written instructions and where they have agreed to treat the information confidentially and to keep it secure as part of their contractual arrangement with us.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, workers, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality. Details of these measures are available upon request.

We have put in place technical and organisational processes and procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

7. How long your personal information is stored

We keep personal data about your purchases, bookings and interaction for as long as your ticketing account remains active or are otherwise actively involved with LCFC, and for a limited time afterwards (in case, for example, you decide to reinstate your account or have any questions about it). We will delete this data once your account is no longer active or you have otherwise ended your involvement with LCFC or sooner if you have specifically requested this and we are able to do so. We may need to retain some personal data for up to 6 years from the initial transaction so that we can meet our legal, regulatory and contractual obligations. We will then delete your information.

8. Your data protection rights

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes at any point by emailing rpar@theredimps.com.  

Under data protection law, you have the following rights:

• Your right of access - You have the right to ask us for copies of your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it;
• Your right to rectification - You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete;
• Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below);
• Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances;
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it; or
• Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. If you make a request, we have one month to respond to you.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please email rpar@theredimps.com.

If you wish to submit a data subject access request, please email rpar@theredimps.com. We may need to request specific information. To ensure we are speaking to the correct person we will to of (certified copy of your passport, valid UK driving license or utility bill) from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

9. Data Protection Officer (DPO)

We have appointed a data protection officer to oversee compliance with this privacy policy. If you have any questions about this privacy policy or how we handle your information, please contact our DPO by email on rpar@theredimps.com.

10. Changes to this Privacy Policy

We reserve the right to update this privacy policy at any time. We may also notify you in other ways from time to time about the processing of your personal information.

11. How to complain

If you wish to complain, please email our Data Protection Officer at rpar@theredimps.com or write to us at Lincoln City Football Club, LNER Stadium, Sincil Bank, Lincoln, LN5 8LD.

You can also complain to the Information Commissioners Office (ICO) if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

This privacy policy (“Policy”) describes the types of personal data collected by the EFL Digital Group through your use of the official Club website of the relevant Club or the Club’s section of the official iFollow mobile application, (“Online Facilities”), what happens to that personal data and your rights.

‘Personal data’ is essentially information from which an individual person can be identified.

The Policy is set out in sections so you can click through to the specific areas you want to know. The detail is in each section, along with a quick read summary where relevant.

EFL Digital operates the Online Facilities on behalf of the Club. EFL Digital is part of the EFL group of companies, so when this policy refers to the “EFL Digital Group” that’s what we mean. The EFL Digital Group may use your data on the basis set out in this Policy, as may the Club. 

References to “we”, “us” and “our” in this Policy are all references to EFL Digital Limited and the Club.

Click for company information about the Club and EFL Digital Group and our Data Protection Officer(s)

This Policy applies to personal data collected by the EFL Digital Group through your use of the Online Facilities.

Where personal data is collected and used for the purposes set out in this Policy, EFL Digital and the Club are both ‘data controllers’ under data protection law applicable in the EU (“Data Protection Law”). 

You should read this Policy together with any other privacy information which may be provided on specific occasions when personal data about you is collected on the Online Facilities. That will ensure you are fully aware of how and why we are using your data. This Policy supplements any other notices and is not intended to override them.

Offline

This Policy does NOT apply in relation to any data you provide to the Club or EFL Digital Group through offline scenarios separate from the Online Facilities, such as unrelated telephone enquiries or in person. 

Online

This Policy does NOT apply where the Club collects your personal data for its own use without any involvement of the EFL Digital Group. This may be (i) on the Online Facilities, or (ii) on other web-based facilities of the Club such as its own official mobile application, or its own separate website for merchandise or ticket sales etc. 

Where this is the case on the Online Facilities, that will be clearly noted on the relevant page used by the Club to collect your information. 

In these circumstances only the Club will be the ‘data controller’ for the purpose of Data Protection Law. The EFL Digital Group will not be controlling your data for these purposes. 

For further information about how the Club uses your data in these circumstances, please contact your Club (some Club's may have their own privacy policy on their website).

Links to Third Party Websites and Services

We are not responsible or liable for the content, privacy notices or services offered by websites or apps other than the Online Facilities. We encourage you to read those notices. 

This includes websites and apps which link from any of the Online Facilities, with the exception of: (i) the Club’s official ticketing and merchandise service and/or official Club mobile app, which only the Club controls, and (ii) the official EFL website or other sections of the iFollow app (excluding those for the Club), which EFL Digital controls. 

We may collect, use, store and transfer different kinds of personal data about you. For the purpose of this Policy we have grouped these together as follows:

• Identity Data such as your name(s), username or similar identifier, marital status, Club supporter or similar number, title, date of birth, gender and job title (where relevant).
  
  
• Contact Data such as your address, billing address (where different), email address, preferred language and telephone numbers.
  
  
• Financial Data such as your bank account, PayPal account and/or payment card details.
  
  
• Transaction Data such as details about payments to and from you and other details of products or services you have purchased from us or accessed on the Online Facilities (including as part of any iFollow subscription you have).
  
  
• Technical Data such as your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types versions and statuses, operating system and platform and other technology on the devices you use to access the Online Facilities. 

        The Online Facilities use cookies, which are small files with a code that is stored on your device, with your consent, and is retrieved when you next visit
        the Online Facilities. This allows information about your use and browsing to be recognised. Full information on which cookies we use is available in
        our Cookies Policy, along with guidance about how you can set your browser to refuse all or some cookies (but that may affect some use of the Online
        Facilities).

• Profile Data such as your username and password, associated social media accounts, supported team or Club, your interests, preferences, posts or comments on interactive features (if any), feedback and/or survey responses.
   
• Usage Data such as information about how you use the Online Facilities and services provided through them (including iFollow, newsletters and marketing emails, and advertisements). This may include information about page views, length of visit or use and exit route, timing, frequency and patterns of your use, along with navigation paths when using the Online Facilities – this information does not directly identify you. We use various tools to help us with this, including Google Analytics (see our Cookies Policy for further information). Where you have subscribed to receive the Club newsletter or marketing emails we will also receive information about whether you open, delete, or access links contained in the newsletter, the browser or app type used and whether opened via mobile or desktop.
  
  
• Communications Data includes information you provide when communicating with us, your preferences in receiving marketing from us and our third parties and (where relevant) any other communication preferences.
  
  
• Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be generated from your personal data but does not directly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

     Special Categories of Personal Data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political
     opinions, trade union membership, information about your health and genetic and biometric data). We generally do not collect this information, and where
     we do it is held in an anonymised form detached from your other data so does not reveal your identity. We do not collect any information about criminal
     convictions and offences.

     If you fail to provide personal data

     Use of services accessed through the Online Facilities may require you to provide specific types of information. Where you fail to provide that information,
     we may not be able to perform the contract we have or are trying to enter into with you. For example, we may not be able to provide you with access to an
     iFollow subscription. 

     Children’s Data

     We understand that children and young people, including those under 13 years of age (“minors”), may visit the Online Facilities or otherwise interact with
     us. Minors may need their parent or guardian’s permission to use or access certain facilities or receive certain information through the Online Facilities.
     Minors may also be asked to confirm they have that permission, and we reserve the right to verify parental or guardian consent, where required.

     We try not to make a minor's participation in activities with us contingent on the minor disclosing any more personal information than is reasonably
     necessary in order to do so. We do not actively market to minors or use (or pass to any third party) personal information on persons known to be minors for
     any commercial purposes, without proper consent.

     Other age restrictions may apply to certain products, services or opportunities available through our Online Facilities. 

We use different methods to collect data about you, including through:

• Direct interactions. You may give us your Identity, Contact, Financial, Communication and certain Profile Data by filling in forms or by corresponding with us using contact details we provide on the Online Facilities. This includes, amongst other things, personal data you provide when you: request an iFollow or newsletter subscription); participate in interactive features, including any competition, promotion or survey; or give us feedback. 
  
  
• Automated technologies or interactions. As you interact with the Online Facilities, Technical & Usage Data about your equipment, browsing actions and patterns may also be collected or generated, along with Profile and Communications Data. We collect this personal data by using cookies, server logs and other similar technologies. We do not receive data from other websites you visit. Please see our cookie policy for further details. Other websites may use cookies which activate beyond their websites, including when you use the Online Facilities (you should check the cookies policy of those websites in those instances).
   
• Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
  • Technical & Usage Data from parties such as our analytics providers (including Google), and advertising networks (see below); 
  • Identity, Contact, Profile, Financial, Transaction, Usage and Technical Data from providers of technical, payment and delivery services;
  • Identity, Contact, Profile, Usage and/or Technical Data from social media platforms which are publicly available or through which you may log in or interact with the Online Facilities; 
  • Identity, Financial and/or Contact Data from data brokers or aggregators, such as those used for any credit reference or similar pre-service vetting facility (if any); and
  • Information from lawfully available sources where relevant to our bringing, defending or assisting in legal action (such as the police, regulators, investigators or publicly available sources). 

We may also supplement the information collected with other information that we obtain from our dealings with you or which we receive from other organisations, such as our commercial partners, and group companies.

We use information about you for the following purposes:

• Services, Products & Opportunities- to allow you to register an account or otherwise receive products, services and other opportunities (such as an iFollow subscription or newsletter) and fulfil any of our obligations for delivery of those. Automated processes may assess your eligibility to receive services such as iFollow subscriptions, based on the information you provide - if you think that process has incorrectly refused you a subscription, let us know why and we will have a human review it. 

        Processing your data for this purpose will usually be necessary (i) to perform any contract with you for the relevant service where applicable (ii) to comply
        with legal obligations where applicable or (iii) otherwise for our legitimate interests in complying with third party requirements which enable us to provide
        the service(s).

• Payments and Finance- to collect payments from you for any paid for products or services, and/or administer any payments which may become due to you.  This will usually be necessary (i) to perform any contract with you for the paid for service or (ii) to comply with legal obligations where applicable or (iii) for our legitimate interests in recovering debts due to us.

• Participation and Interactive Features (if any)- to enable you to participate in chat rooms, forums, message boards, and/or news groups on or associated with the Online Facilities on which you can post information (if any)  and, where we deem necessary, to respond to any such posts you make. Information you post in these areas may become public information and must always comply with our Terms of Use (in relation to the official Club website and a copy can be found on that website) and EULA (in relation to the official iFollow app). The processing of your personal data here will usually be necessary (i) to perform any contract with you for the relevant service or (ii) for our legitimate interests in running and improving our services and managing our relationship with you as a customer.

• Publications– to include you in relevant publications, such as where you win a promotion we or one of our commercial partners carry out. We will usually ask you for permission in these circumstances.  

• Manage and Improve- to manage and improve the Online Facilities, notify you of applicable changes where required and allow you to use the features offered by the Online Facilities. This will usually be necessary (i) to perform any contract with you where relevant for applicable services (ii) to comply with legal obligations where applicable or (iii) otherwise for our legitimate interests in managing our relationship with you as a customer, improving our service, and/or record keeping. 

• Communications- to communicate with you where necessary for purposes other than marketing. This will usually be necessary (i) to perform any contract with you for applicable services where relevant (ii) to comply with legal obligations where applicable or (iii) otherwise for our legitimate interests in managing our relationship with you as a customer, improving our service, and/or record keeping.

• Administer and Protect- to administer and protect our businesses, the Online Facilities, and rights of ourselves or other associated third parties (including those of other users and partners). This may include routine tasks such as troubleshooting, data analysis, testing, system maintenance and support as well as more formal matters such as bringing, defending or assisting in legal action where necessary.  This will usually be necessary (i) for our legitimate interests in running our business and systems in a secure manner, business restructuring, protecting our rights and property (including intellectual property) and preventing or tackling illegal activity or (b) to comply with a legal obligation where applicable.

• Marketing & Associated Profiling- to alert you to information about events, surveys, competitions, offers, products, services and other exciting updates relating to us, and/or commercial partners.
  
  We only do this through email, sms, automated phone calls or online direct messaging (such as using any private message facility on the Club website or as may be permitted on associated social media platforms) where you have agreed, so this is on the basis of your consent. However, if you are an existing customer we may contact you about our products or services similar to those you have previously received or enquired about (unless you have chosen not to receive such communications).

        You can change your mind or adjust your preferences any time afterwards either in your personal profile page (also known as a ‘preference centre’)
        which is accessible from all of our emails, or emailing us at privacy@efl.com.We will also stop sending these in direct response to any other express
        communication from you asking to do so. We may measure the effectiveness of our communications, including Usage Data relating to newsletters and
        other marketing emails as set out in the “What information do we collect?” section above.   

        We also use tools to help us and our advertising network make relevant advertising available to you when you use the Online Facilities and our associated
        social media platforms (including facilities made available for this purpose by Facebook), and measure how effective that advertising is. To do this we rely
        on cookies, which may include codes associated with your device but do not themselves identify you by name. As mentioned earlier, full information on
        which cookies we use is available in our Cookies Policy, along with guidance about how you can set your browser to refuse all or some cookies. This type
        of bespoke advertising (and any postal marketing) is carried out on the basis it is necessary for the legitimate interests of us or applicable commercial
        partners in marketing relevant products, services and exciting offers.

• Research, Analysis & Personalisation- to carry out market research so that we can improve the products and services we offer, and in some circumstances personalise content (including advertising as mentioned earlier) delivered to you. Your feedback is valued and helps to inform the commercial strategy, marketing activity and initiatives across the EFL Digital Group and Club. This will usually be necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our commercial and marketing strategy.

We may also process your personal data for other reasons, in compliance with the above rules, where this is required or permitted by law. Where we reasonably consider that we need to process your personal data for another reason that is compatible with the original purpose set out in this Policy we will do so. If that is ever the case and you wish to get an explanation as to how processing for any new purpose is compatible with the original purpose, please contact us. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.In some circumstances, this may require your consent.

Location

We are committed to protecting the security of your personal data, which we generally hold in secure data centres in the European Economic Area (EEA).

Some organisations to which we may disclose your personal information may be situated outside of the EEA. Whenever we transfer your personal data out of the EEA, we take reasonable steps to ensure that your information is still properly protected. This may include safeguards such as checking the relevant countries have been deemed to provide an adequate level of protection for personal data by the European Commission, or using contractual provisions to ensure your information is properly protected (certain contracts are approved by the European Commission).

In relation to personal data sent to the US, we usually check whether the ‘Privacy Shield’ applies – that ensures a similar level of protection to personal data shared within the EEA. See https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en, for further details.

Duration

We will keep the personal data you have provided only for as long as we reasonably require to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means. This is in addition to any applicable legal requirements.Details of any specific retention periods for different aspects of your personal data are available on request by contacting us at privacy@efl.com.

For legal reasons we may have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for up to seven years after they cease being customers– this is particularly for any paid for products or services.

In some circumstances you can ask us to delete your data: see the “What are your rights?” section below for further information.

We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 

Security

We have put in place appropriate operational, technical and security measures to reduce the risk of your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. This includes use of encryption where relevant, for example in relation to financial information you provide through the Club iFollow service which is encrypted for additional security. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

If we have given you a password to access certain parts of the Online Facilities, you must keep the password safe and make sure you use a secure browser. 

We may disclose your information to third parties as follows:

• to other companies within our corporate group, including any of our affiliated community trusts and charitable schemes. Click for details about the EFL Digital Group and Club group; 

• to third parties to whom we may choose to merge with, sell or transfer all or parts of our business or our assets (or businesses we may acquire). New owners  of our business may use your personal data in the same way as set out in this Policy;

• to service providers who carry out some data processing activities on our behalf. For example, mailing services, payment processing, IT infrastructure, software and hosting, analytics, and advertising delivery service providers, along with other relevant partners used to help us deliver the Online Facilities to you.

        We do not allow our third-party service providers to use your personal data for their own purposes unless they can otherwise lawfully do so;

• to our commercial partners or sponsors. For example, if required for prize or opportunity fulfilment in relation to promotions you engage with (but only for direct electronic marketing purposes where you have agreed to this). Click for details about the current EFL Digital Group and Club commercial partners;

• other organisations in the football industry where required for completion of the purposes set out in this Policy, such as other football leagues, clubs, governing bodies, and match venues. For example, if you enter a competition and win tickets to a match we may need to share details with the stadium or participating clubs, for ticket delivery and/or health and safety or other legal reasons; 

• to professional advisers including lawyers, bankers, auditors and insurers where required for those parties to provide services to us; 

• to law enforcement agencies, Courts or other dispute resolution forums, or other legal or regulatory authorities if we are under a duty to disclose or share your personal data to comply with any legal obligation, or are enforcing or protecting our rights, or lawfully co-operating in the protection of third party rights; and/or

• to any credit reference or similar pre-service or communication vetting agency (if any) for the purposes of fraud protection and credit risk reduction in relation to paid for services you request from us or assisting our compliance with lawful requirements. 

We may have to share your personal data with the parties above for the purposes set out in the “What do we use your information for?” section of this Policy. In some circumstances, there may be other lawful reasons for the third party to use your data in accordance with any privacy notice they make available to you.

We may also provide anonymised Aggregated Data to third parties. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

Under the Data Protection Laws you may have the following rights in relation to your personal data in certain circumstances: 

• Request Access: (also known as a "data subject access request"). You can receive a copy of the personal data we hold about you.
  
  
• Request Correction: You can have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of new data you provide.
  
  
• Request Deletion: You can ask us to delete or remove personal data in certain circumstances, for example where: there is no good reason for us continuing to process it; you have successfully exercised your right to object to processing (below); or where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.
   
• Object to Processing of your personal data: this applies where: we are relying on a legitimate interest or those of a third party (see the “What do we use your personal data for?” section above) and you feel our processing on this ground impacts your fundamental rights; or where we are processing your personal data for direct marketing purposes.
   
• Request Restriction of Processing: you can ask us to suspend processing of your personal data where: you want us to establish the data's accuracy; our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  
  
• Request Transfer: you can ask us to provide to you, or a third party of your choice, your personal data in a machine-readable format. This right only applies to automated information which: you initially provided consent for us to use your data (see the “What do we use your personal data for?” section above); or your provided and we used the information to perform a contract with you (see the “What do we use your personal data for?” section above).
  
  
• Right to withdraw consent;. This only applies where we are relying on consent to process your personal data (see the “What do we use your personal data for?” section above). If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

All requests set out in this section or other queries relating to this Policy should be addressed to EFL Digital. See the “Who can you contact for further details?” section below. Please note we may not always be able to comply with your request due to our legitimate interests or other legal reasons. If applicable, these will be notified to you in response to a relevant request.

You will not usually have to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive (or we may refuse to comply with your request in these circumstances).

For security reasons, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). We may also ask you for further information in relation to your request.

If you have any concerns about how we use your data you also have the right to raise this with the Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF (https://ico.org.uk). However we will always try to help with any concerns so ask that you contact us in the first instance.

We may need to update this Policy, and minor changes will be posted on this page so you should check back from time to time. Significant changes will be notified to you. 

This Policy was last updated on 25th August 2020. 

Data Protection Officer, EFL Digital Limited, EFL House, 10-12 West Cliff, Preston, Lancashire, England PR1 8HU or privacy@efl.com. Please include your name, address, and/or email address when you contact us.

Details of the Club’s Data Protection Officer can be found in the Club Privacy Notice (if any) on the Club’s website.

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