The Imps have partnered with international shipping and logistics company DFDS.
The Danish company were founded in 1866 and have grown to become the busiest organisation of their kind in Northern Europe.
Wayne Bullen, DFDS freight sales director for Channel routes, relocated to Lincoln from Kent with his wife Karen last year.
He said: “We absolutely love the area and share our passion for supporting the Imps!
"Ever since our first contact with Adam Chantrey, the way we have been welcomed here has been exceptional. It really is a lovely city with a fantastic football club which we feel very proud to be associated with for the long term”.
Wayne is personally associated with the shipping division which operates with a fleet of more than 50 vessels on various routes in Europe, shipping freight (cargo) and around six million people safely each year across the Baltic Sea, the North Sea and the English Channel.
Adam Chantrey, Imps' head of commercial, added: "Wayne and Karen have become big fans of the Imps since moving to the area, and are both regulars at the LNER Stadium.
"It's fantastic to be able to build on their support with this partnership, and I'm sure there is much more to come from working together."