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Club News

Formation Range - A year on

3 December 2021

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Imps stars Lewis Montsma and Tom Hopper exclusively launched the Formation range a year ago today.

Alongside our retail partner Elite Pro Sport, we created the Formation brand to have a greater control within our retail product. This allows there to be complete design flexibility within the range, meaning we can cater products through supporter feedback.

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The branding of Formation takes elements from iconic Lincolnshire components such as the Red Arrows Royal Air Force Aerobatic Team and the Lincoln Cathedral. 

Working alongside Elite Pro Sports, our vision is to grow the brand so it becomes instantly recognisable across the region.

Elite Pro Sports CEO, Lee Jenkinson said: "Having worked closely with the club for a number of years now, we regularly assess fan feedback and work with the team at Lincoln to ensure we are constantly reinvigorating our retail ranges to offer as much variety to the fanbase as possible.

"The Formation range was something created in conjunction with the club to allow complete flexibility around design structure, meaning we could offer official garments that sit outside the normal training ranges retail programmes.

"The sales of the Formation Range have been really encouraging and we are looking forward to developing this even further during the coming years."

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With a range of new products available, Imps supporters can get their hands on the Formation range this Christmas by visiting our club stores at LNER Stadium and the Waterside Shopping Centre. 

Products are also available online, click HERE to view the range.

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