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Mondelez International and The Imps Announce New Partnership

22 October 2020

Mondelēz International, owner of Cadbury, has today announced a global partnership between Cadbury and Lincoln City Football Club, making the UK’s favourite chocolate brand, a club platinum partner.

The partnership will focus on helping local businesses and community programmes across the 20/21 season and beyond. Cadbury will be generously assisting with the development of the Stacey West project, which will enable us to facilitate additional programmes for the community of Lincoln.

The Stacey West project will facilitate the introduction of new offices, classrooms, community spaces and a redeveloped 3G pitch which will enable the delivery of numerous community initiatives such as Walking Football, Mental Health Football, Girls Football Programme & Disability Football Programme, and much more.

Cadbury is proud to build its collaboration with The Imps with this initiative at the heart and play its part in sharing knowledge and experience to help the City’s community where possible.

In coming together in this way, the partnership deal celebrates the similarities and shared values of the two brands - bringing people together, creating and sharing moments of happiness, as well as celebrating and supporting local communities.

Imps’ Head of Commercial Andrew Whitham said: “We are thrilled to announce this exciting partnership with Cadbury which sees them become a platinum partner of the club. Not only will we be stocking Cadbury products at LNER Stadium, we will also be working closely with them on numerous initiatives for our local community.

“It is fantastic to be working alongside such a well-respected and globally known brand and this is only the start of a long and fruitful partnership.”

Nick Rogers, Senior Brand Manager at Cadbury added: “We are delighted to be partnering with a club that has such rich heritage, tradition & commitment to the local community. We look forward to working with the Imps and demonstrating Cadbury’s ethos of generosity by supporting local initiatives at the new Stacey West community centre.”

The first fan focused initiative of the partnership, running across more than 180 million Cadbury products, will be Cadbury’s Match and Win promotion, returned for its fourth and biggest ever year in late August. Fans have the chance to win millions of prizes. Check out https://www.cadburyfc.com/ for more information.


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